MegaMeeting.com Video Conferencing Allows Market Research Firm U30 Group, Inc. to Break from Tradition
LOS ANGELES, CA, December 22, 2010 – What do companies like Coca-Cola, Nike, AT&T, Pizza Hut, and Southwest Airlines have in common? Each one has used a focus group to either create a new product or improve upon a current product. A traditional focus group consists of bringing approximately 8-12 consumers to one location and through the assistance of a moderator they are questioned and surveyed on their opinion of a certain product. As with many other industries, those in Market Research, the companies who facilitate focus groups, are finding the rapid growth and usage of new technologies has allowed them to transform traditional focus groups into more innovative and interactive focus groups.
As an example, U30 Group, Inc., based out of Knoxville, Tennessee uses MegaMeeting.com to conduct online qualitative research groups through web-based video conferences. Prior to using MegaMeeting.com, U30 Group Inc’s focus groups were held in a conventional manner; they would rent a facility in a specific location, recruit 10 consumers they wanted to learn from and then fly them out to the location.
Taking advantage of many features provided through MegaMeeting.com, such as the ability to have live video feeds and communicate through built-in audio (VoIP), the U30 Group, Inc. now conducts their focus groups online. Jeff Phillips, Sr. Mgr. Consumer Insights and Tech, U30 Group Inc., stated that “MegaMeeting allows us to conveniently help our clients get a glimpse into real-time research”.
U30 Group Inc. has been able to achieve many benefits through the use of video conferencing with MegaMeeting.com. Compared to typical focus groups in a brick and mortar location, focus groups using MegaMeeting.com do not have recruiting coordination challenges and can bring geographically divided consumers into the same online focus discussion. Through the use of MegaMeeting.com web conferencing, focus groups are able to save time and money due to limiting their travel related costs to specific locations, as well as save on facility rental costs. According to Jeff Phillips, one of the best benefits of MegaMeeting.com is being able to provide their clients with a wow factor. “Our clients enjoy observing online meetings from their own office/home and watching the interaction of consumers – while still being able to interact with the moderator via the chat box if they want to probe something that was said”.
About MegaMeeting.com (http://www.MegaMeeting.com)
MegaMeeting.com is a leading provider of 100% browser based web & video conferencing solutions, complete with real time audio and video capabilities. Being browser based and working on all major operating systems – Windows, Mac & Linux; MegaMeeting.com provides universal access without the need to download, install or configure software. MegaMeeting.com web conferencing products and services include powerful collaboration tools that accommodate robust video & web conferences, including advanced features such as desktop/application sharing, i.e. Word and Excel documents and PowerPoint presentations without the need to upload any files. MegaMeeting is ideal for multi-location web based meetings, virtual classrooms, employee trainings, product demonstrations, company orientation, customer support, product launches and much more.
For more information please visit www.megameeting.com or call (818) 783-4311.
Categories: MegaMeeting News